So, it’s 12am and I’m on my computer. I tend to check my analytics at that time since Google analytics updates at 12am with the previous days’ data.
Every once in a while, I check the keywords people type to get to my site. This is the most fun part of web analytics to me because you will likely find some strange search phrases people have typed to arrive at your site. Overall, you don’t want this to happen too often, because that may mean you have to analyze the keywords you are using in your posts/pages. But every so often, keywords you have used will end up bringing in some random traffic.
For example, I wrote a post: The Bootstrappers Guide to Cheap Marketing a few months back, and just today received traffic from the keyword phrase, “burn bootstrapper.” I had to chuckle. Who on earth would type something like that? I don’t even want to know. Anyways, I got to thinking…I need to A.) Come up with a special day each week highlighting each weeks funniest keyword phrases from my analytics data, or B.) Create a user generated site focused solely on poking fun at funny analytics data.
My point in this is to encourage people (more specifically, small business owners) to check their web analytics data on a regular basis, but also have fun time doing it. For fun, let’s just call it, “The Web Analytics Movement.”
With the digital revolution we are going through (shout out to Google Plus), its important to actively stay on top of your online presence. Small business owners especially. Many people may try and argue this, but for most small businesses, internet marketing is the most cost effective and efficient way to market their business. I won’t go into detail on all the benefits now, perhaps in a later post.
So, what do you think? Do you think I should go with A or B? I’m thinking B because it would make more sense for my whole movement idea. Perhaps both?..
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